Article is a stylish, online-only furniture retailer. Emphasis on the online-only. To keep prices down, Article won’t open their own retail spaces. But people want to try their furniture before they buy it which is a problem for Article. 
So, we’re putting Article furniture inside trendy brick-and-mortar businesses and letting Canadians know they can finally try before they buy.

Targeted Digital Ads 
Digital ads will be served on interior design blogs like Apartment Therapy and Remodelista, and Pinterest.

In-store Purchasing

Every piece of Article furniture will have a tag with product info and a QR code directing to a purchase page.

Google Search Results

When searched online, Article will appear to be inside other businesses (think ghost kitchens on Uber Eats). Complete with map pin, location, and hours of operation.

     

Team:

Ria Concessao (Art Direction)

Sean Kinton (Copywriter)