Sardines may have a limited audience in North America, but those who love sardines LOVE them. This campaign celebrates Sardine lovers by showing off the small victories that come from smaller fish.
Targeted Social Ads
In-store activation // check-out counter
Limited-time store activations bring the small victories of King Oscar Sardines to life. We’ll reward sardine eaters with a V.I.P. checkout line fit for a King.
