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harley davidson

Millennials don’t (rather, don’t want to) associate with the traditional alpha male Harley rider image. So, why not relaunch the LiveWire with a different tone that’s more relatable?

  

We want everyone from the men in power suits, to fabulous drag queens to even a girl next door to see Harley Davidson as a brand that they can resonate with.



Team:

Ria Concessao (Art Direction)

Reem Khaled (Copywriter)