coca cola saves the bees.

The bee population is critical for ensuring a healthy environment and Coca-Cola is part of the problem because the farmers (believe it or not) feed the bees Coca Cola instead of sugar water as they see it as a cheaper alternative. 
February is considered the month of kindness and so as Coca Cola we pledge to “Bee Kind” to one another, but most importantly to the bees who are the hardest workers.



Bee Kind Flower Shops





through this campaign we willl set up “flower” shops around the city
during the month of February (a.k.a. the month of Kindness) where individuals can buy flowers



Digital Extension



the cards of will be shared on social along with stickers on Instagram that can be used on stories.
Customers will also have a link to purchase and gift the “Bee Kind” flowers online.